NAME THAT HOUSE

   Know Your Architecture When It Counts  

With a Bachelor of Architecture and 16 years designing homes for maximum emotional impact, Justin takes audiences on a lightning-fast tour of America’s most iconic architectural styles, showing you how design, storytelling, and psychology intersect. Whether you’re selling homes or just want to impress at your next dinner party, Name That House will sharpen your eye, deepen your design vocabulary, and make you laugh as you learn. You’ll never look at a roofline the same way again.

LEARNING OBJECTIVES

By the end of this session, participants will be able to:

1. Understand

  • Identify and describe the defining features of America’s most iconic residential architectural styles.

  • Explain how design, storytelling, and psychology intersect to shape the emotional impact of a home.

  • Understand how architectural language influences perception, value, and connection in real estate and design conversations.

2. Analyze

  • Compare and contrast key architectural styles to recognize how historical context, geography, and culture influence design evolution.

  • Analyze how architectural choices communicate identity, aspiration, and emotional tone, both for the homeowner and the observer.

  • Examine real-world examples of homes to interpret design cues that signal authenticity, craftsmanship, or status.

3. Apply

  • Apply architectural vocabulary confidently in sales, marketing, or design discussions to elevate professional credibility and client trust.

  • Use storytelling techniques to make architectural details accessible and engaging to buyers, clients, or audiences.

  • Incorporate emotional and psychological insights into how you present or interpret design, transforming “house talk” into human connection.

4. Evaluate and Integrate (for workshops or deeper sessions only)

  • Evaluate your current understanding of architectural language and identify opportunities to strengthen your visual and emotional fluency.

  • Integrate design literacy and emotional intelligence to create more meaningful client interactions and richer storytelling about space, form, and feeling.

In summary:

This session helps participants understand the language of architecture, analyze how design shapes emotion and identity, and apply that knowledge to communicate more clearly, connect more deeply, and have a little fun along the way. Name That House is equal parts education, entertainment, and empowerment, you’ll never look at a roofline the same way again.

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